Tag Archive: Richard Brodie

Book 11 – Getting Past OK – Richard Brodie

So the eleventh book read in 2011 was Richard Brodie‘s Getting Past OK: The Self-Help Book for People Who Don’t Need Help. This is the second book I’ve read by Brodie this year the first was Virus of the Mind. Brodie is best known as the author of the original version Microsoft Word. After helping Microsoft achieve it’s intial success Brodie was burnt out and dropped out for three years and went on a search for a more meaningful life. He studied all the methods of self-help looking for ways to get past OK and  have a more meaningful llife with true satisfaction and fulfillment. In this book Brodie provides a step by step guide for discovering your own individual formula for long term success and happiness.

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Book 7 – Virus of the Mind – Richard Brodie

So I want all the folks who graduated high school and college prior to 1977 who know what a meme is to raise their hands! Did lots of hands go up! If they did then you’re better than me. Until I read Richard Dawkins The God Delusion I did not know about memes. But now after reading that book and Book Number for 2011 Virus of the Mind by Richard Brodie I know a little more about this basic unit of cultural transmission and imitiation and memetics which is the study of the working of memes, how they interact, replicate and evolve. A meme (rhymes with cream) is an idea that forms itself into a distinct memorable unit and then is spread through a culture. They are the cultural equivalent of the gene. The term was coined by Richard Dawkins in his book The Selfish Gene. Memes can exist concerning any thing in life like danger, fear, sex and religion. Those that are best at replicating themselves keep evolving while others don’t far as well and are replaced. An example would be the Roman and Greek Gods for many years their memes were strong and dominated the culture but when science explained things they lost their ability to replicate and soon faded. Likewise religions like Mithra-ism a and other pagan religions flourished and died, while the memes of Christianity and Islam continued to replicate and be spread.

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